Below is a link to a video clip of a client of mine, Pam Viveiros of Think Tech, being interviewed on TV by Eyewitness News 3. Pam's company primarily sells managed IT services, but she also sells managed backup services. On this interview, she did SEVERAL things right; and if you are a managed services provider, computer consultant, etc., you should watch this video.
One really IMPORTANT tip for you to note is this: If you ever get the chance to be interviewed by the press - whether it's on TV, radio or in the newspapers - make sure you give your web site as the name of your company, NOT the name of your company. Pam's company is Think Tech Inc., but you'll notice she's giving the URL www.BackupNewEngland.com as her company. Very smart. Here's another important tip: keep what you do simple and to the point. Although Pam sells managed services, remote backup, consulting services, spam filtering, anti-virus, etc., etc., she kept what she does to a tight and concise statement. Watch the video to see how she pulled this off beautifully:
http://www.wfsb.com/video/18604768/index.html
Posted via email from Robin Robin's Managed IT Services Sales Training
