The Most Important Top 10 List

I just had a breakthrough...

I'm sitting here at Joe Polish's $25K Genius Mastermind Network in Tempe Arizona with true giants of marketing...people who have businesses that generated $40 to $$80 million a year...and we are discussing how to develop an intro (bio) about yourself when speaking. The exercise is to make a top 10 list of the biggest accomplishments (and interesting facts) about us, and this exercise got me thinking...

What better way to develop your USP (unique selling proposition). Trying to come up with a USP is a challenge the stumps many of my MSP clients. If that's you, then do this...

Write down:

1. The top 10 most interesting and impressive facts about you.
2. Ditto with your company.
3. The top 10 most impressive case studies/results you've been able to create for your clients...and maybe, who are your top 10 most impressive clients.
4. Top 10 values and beliefs you adhere to when running your company and servicing your clients.
5. The top 10 things you are most proud of.

Do this and you'll have the raw fundamentals on a very powerful USP. And remember, people aren't buying (or not buying) managed services, they are buying YOU.

Why So Few MSPs Actually Grow

If you have ever felt extreme frustration over growing your business and acquiring more (new) clients for your managed services offering, I've got the answer.

I have the audacity to believe that I can tell you, in one single sentence, why so many small MSPs flop, fumble, and struggle with making any real money in their business, rolling around in mediocrity, never amounting to anything worth writing home about.

Wanna know?

Here it comes...

Because the vast majority of MSps are constantly, eagerly, and foolishly waiting around -- even searching for -- a simple solution to a complex problem.

Getting other business owners to trust you with their money and their computer network is NOT an easy thing to accomplish.

The occasional postcard or average brochure is not going to get it done.

And until and unless you are ready to get serious about learning how to attract new and profitable clients – marketing your business – and give up waiting and hoping for a simple solution to present itself, you are going to never going to make any headway.

We're all damn spoiled. We live in an instant-fix, ultra-conventient, dare I say "pampered" world. Good for those of us who like conveniences. There aren't too many things in life where there isn't someone trying to sell you the fast-instant-easy fix. Bad for your mindset if you are trying to accomplish anything worthwhile...especially in marketing and growing your MSP business.

Do you want to be in the slim margin who get rich?

Then reject claims for instant and easy fixes to your sales and marketing problems and instead embrace complex, multi-step, multi-faceted marketing campaigns that are consistent AND powerful.