How To Use Video Sales Letters When Marketing Managed Services

Here's a HOT little marketing tip for all my serious students of managed services marketing…if you want to generate double digit response rates,  start using video sales letters. What's a 'video' sales letter you say? Read on…

First off, it's nothing really new but it is something I'm seeing more and more marketers employ very successfully. In addition to (or instead of) writing out a sales letter for your product or service, use a short e-mail or letter to drive prospects to a web site where you do a video "pitch" of your offer. An example of one of my campaigns is posted here: http://www.technologymarketingtoolkit.com/mastermind.php

So far, this video sales letter (along with direct mail and e-mail) has generated over $107,000 in sales, and we've only just launched it. Another example of this can be found on my friend Joe Polish's web site for his upcoming boot camp: http://www.richcleaner.com/conference In this case, he's using a GREAT client testimonial right at the top (the next time you're at a client's office, whip out your FlipVideo and capture their testimonial on tape talking about how wonderful your managed services program is and how it's saved their butt).

Even my Franklin neighbor Dave Ramsey is getting in on the action: http://www.townhallforhope.com

In most cases, I think it makes sense to have the video as PART of the web site with more sales copy to support your offer; that way visitors have the option to read or watch. So what do you need to get started? Simply a FlipVideo and a YouTube account!

The video I created was very 'homemade' on purpose…this went to my existing computer consulting clients so I didn't need it to be all polished up. If you are sending this to prospects, you might want to film it a finished office with a logo shirt on or a suit. But don't get too hung up on how "professional" it is. People want to do business with REAL people and a video that is filmed staring "Ken and Barbie" actors looks plastic.

If nothing else, you could test it the next time you send out a sales letter to promote your managed IT services offering to explain how you work with clients, what makes you different and why they should trust you. Or you could do a video for your home page talking about your guarantee.

I haven't seen any managed service providers using this method which is great news…it's always best to be first to market with an idea before your competition catches on. If you decide to shoot and post a video sales letter, let me know!

Posted via email from Robin Robin's Managed IT Services Sales Training