Last weekend I got to see Gene Simmons speak at a marketing conference - yes, I said MARKETING.
Gene is an absolute master of marketing, although many would not believe it. He's downright brilliant at making money.
And, he had several extremely powerful messages to every entrepreneur in the audience; but the one that stuck with me the most is this...
"We are NOT in the information age...we are in the ENTERTAINMENT age..." The #1 export of America is....drum roll please....pop culture.
Yep, music and movies.
So how the heck is that little tid-bit of insight going to help you sell more managed services?
Let me explain...
A huge mistake I see a lot of MSP making with their marketing is writing dry, boring, "corporate" ads. They want to portray a "professional" image. Problem is, NO ONE wants to take 2 seconds to read any of it.
However, people will spend millions to be entertained. They also will pay far more attention to a message if it's entertaining. For example, I have a proven, surefire way to help people make more money. There is no arguing with that. I have multiple proven testimonials and case studies to back that up...yet, in order to get people to attend an event where I'm going to give them this information, I have to market the event aggressively (if you want to see how much effort I've put into this, check out the web site: http://www.technologymarketingtoolkit.com/event).
Yet, Gene Simmons can hold a rock concert and have it SOLD OUT in seconds by simply announcing it.
Logically, this makes no sense but people don't buy with logic, they buy with emotion.
So, if you are struggling to sell managed services and get new clients to pay attention, stop being so boring and start being OUTRAGEOUS and ENTERTAINING.
More on this in future blogs...
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Wednesday, April 9, 2008
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